Easy way to create email subscription popup

Anton Chernikov, founder of Nerdy Form by Anton Chernikov  |  Updated: Mar 21, 2023

Growing a list of subscribers is an important part of email marketing. Having a list of subscribers allows you to reach out to customers and build relationships with them. Additionally, it allows you to send relevant, targeted messages to customers and increase engagement. Therefore, it is important to create an effective email pop-up and start building your list of subscribers.

What is an email subscription pop-up?

Pop-ups in email marketing are forms that appear when a visitor arrives on a website or clicks a link in an email. Pop-ups can be used to capture visitor information such as email addresses, or to offer discounts or other promotions. They are effective tools for building an email list and engaging with customers.

Subscription form in pop-up

Email popups can be extremely effective for capturing leads and building an email list. They can also be used to offer discounts and promotions, and to increase website engagement. Studies have shown that email pop-ups can have a conversion rate of up to 15%, making them a great way to grow your business.

How to make an effective pop-up

The key to creating an effective email pop-up is to make sure it is relevant to your audience. Make sure the offer or information requested is something that they would be interested in. Additionally, you should use a clear, concise, and attractive design that stands out from the page. You should also consider the timing of when the pop-up appears, as well as the placement on the page.

It is important to make sure that the pop-up can be easily closed if needed. This will ensure that visitors are not overwhelmed by the pop-up and are more likely to interact with it. Make sure that the pop-up can be closed with a single click or tap, and that the close button is clearly visible.

Two ways to open a pop-up

There are two ways to open an email pop-up: by clicking on a button or automatically after a certain amount of time. To open the pop-up by clicking on a button, you can add a link or button to the page that will trigger the pop-up when clicked. To open the pop-up automatically after a certain amount of time, you can use a form builder to set the time delay for when the pop-up should appear.

In the case of clicking a button to open the pop-up, it is important to make sure that the button is easy to access. The button should be clearly visible on the page and it should stand out from the rest of the page. Additionally, clicking a button to open the pop-up is generally viewed as more user-friendly than auto-opening the pop-up, as it allows the visitor to control when the pop-up appears.
Auto open a form in pop-up

In the case of auto-opening the pop-up, the visitor will see the pop-up for sure. This is a great way to ensure that your message is seen, but it can also be seen as intrusive and can potentially irritate the visitor. It is important to consider the timing of when the pop-up appears and to make sure that it is not too intrusive.

Collect additional information

Sometimes it can be helpful to collect not only the visitor's email address, but also additional information such as their name or phone number. This can be done by adding additional fields to the form, but it is important to make sure that the form is not too long or complex. Additionally, it is important to make sure that the additional fields are relevant and useful to you.
Subscribe form with additional fields

When adding additional fields to a form, it is important to make sure that they are not required. This will ensure that the visitor is not overwhelmed with too many fields and that they are more likely to submit a form.

Pop-up best practices

When creating a successful email pop-up, there are a few best practices to keep in mind. First, make sure to keep the form design simple and easy to understand. Avoid using too many fields or making the form too long. Additionally, make sure to use an attractive design that stands out from the page. Finally, make sure to offer something of value in return for the visitor's information, such as a discount or exclusive content.

Benefits of using a form builder to create a pop-up

Using a form builder to create an email pop-up can make the process much easier and faster. Form builders provide an easy-to-use interface that allows you to quickly create a visually appealing form. Additionally, many form builders come with features such as integrations with email marketing platforms and analytics. This makes it easier to track the success of your pop-up and make adjustments as needed.

Nerdy Form is a form builder that allows users to create pop-ups linked to a third party newsletter service in a couple of clicks. With Nerdy Form, users can create forms with a simple drag and drop interface and quickly integrate them with their email marketing platform. This makes it easy to create effective email pop-ups and grow your email list.

Nerdy Form also has a generous free plan, allowing users to create forms and link them to their email marketing platform for free. This makes it a great option for those who are just getting started with email marketing or who don't want to invest in a paid form builder.

Nerdy Form also has a useful feature that allows users to set their pop-ups to open automatically after a certain amount of time. This is an effective way to ensure that visitors see the pop-up and are more likely to enter their information.


Form builder newsletter service integration

Finally, Nerdy Form is integrated with popular email subscription services such as MailChimp, ActiveCampaign, Omnisend, and Klaviyo. This makes it easy to connect your form with your email marketing platform and start collecting leads.

Conclusion

This blog post discussed the importance of using pop-ups in email marketing, the benefits of using a form builder to create a pop-up, and how to create an email pop-up using a form builder. 

Now that you know how to create an email pop-up using a form builder, you can start building your email list and engaging with customers. Don't forget to use the best practices outlined in this blog post to ensure success!

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