Integrating Nerdy Form with Mailchimp: A Comprehensive Guide

Mailchimp is a powerful and widely-used email marketing platform that allows businesses and individuals to build and manage their email lists, create and send engaging campaigns, and analyze the performance of their marketing efforts. With a user-friendly interface and a plethora of tools and features, Mailchimp has become the go-to solution for those looking to establish and maintain strong relationships with their subscribers, drive conversions, and increase brand awareness.

Maximizing Mailchimp's Potential and Expanding Your Subscriber Base

One of the most critical aspects of any successful email marketing strategy is growing a list of subscribers. A robust and engaged subscriber list is the backbone of an effective email marketing campaign, as it provides a targeted audience that is interested in your products, services, or content. By cultivating a quality list of subscribers, businesses can ensure that their marketing efforts are reaching the right people, leading to higher open and click-through rates, more conversions, and a stronger return on investment.

There are several key reasons why growing a list of subscribers is essential. Firstly, it helps businesses maintain a direct line of communication with their audience, allowing them to nurture relationships and build trust over time. This is particularly important in an era where social media algorithms can limit the reach of organic posts, making it more challenging to connect with potential customers. By building a strong email list, businesses can bypass these limitations and communicate directly with their audience.

Additionally, a well-maintained list of subscribers allows businesses to segment their audience, delivering highly targeted content that caters to specific interests or needs. This personalization leads to increased engagement, higher conversion rates, and ultimately, greater customer loyalty. With Mailchimp's advanced segmentation and targeting features, businesses can fine-tune their email campaigns to resonate with their subscribers, ensuring that their marketing efforts yield the best possible results.

Nerdy Form is a great tool for creating subscription forms. See our simple guide for creating an email subscription pop-up using Nerdy Form.

Nerdy Form and Mailchimp

Nerdy Form, the popular and easy-to-use form builder, now offers seamless integration with Mailchimp, the leading email marketing platform. This integration allows you to automatically add new contacts from your Nerdy Form submissions directly to your Mailchimp audience, simplifying the process of growing your email list and streamlining your marketing campaigns.

In this comprehensive guide, we will walk you through the step-by-step process of enabling the Mailchimp integration for your Nerdy Form. By following these simple steps, you'll be able to enjoy the benefits of a unified and efficient workflow, saving time and effort while focusing on your core business activities.

Step-by-step Guide For Integrating Nerdy Form with Mailchimp

Step 1: Edit the form

Before you can enable the Mailchimp integration, you need to have a form created using Nerdy Form. If you haven't already, sign up for a free account and create a new form or select an existing form you'd like to integrate with Mailchimp.

Once you've chosen the form you want to use, click on the "Edit" button to open the form editor. This is where you'll configure your form's fields, settings, and design, as well as enable the Mailchimp integration.

Step 2: Enable the Mailchimp integration on the "Integrations" tab

With your form open in the editor, navigate to the "Integrations" tab located at the top of the screen. This is where you'll find the option to enable the Mailchimp integration. Click on the toggle switch to enable the integration. Once enabled, additional configuration options will appear.

Step 3: Copy API key in Mailchimp account and paste it to "Api key" input

To connect your Nerdy Form to your Mailchimp account, you'll need to provide your Mailchimp API key. This key is a unique identifier that allows Nerdy Form to access your Mailchimp account securely.

To find your Mailchimp API key, log in to your Mailchimp account and navigate to the "Account" page. From there, click on the "Extras" dropdown menu and select "API Keys." If you don't already have an API key, you can create one by clicking the "Create a Key" button.

Once you have your API key, copy it and return to the Nerdy Form. In the Mailchimp integration settings, paste your API key into the "Api key" input field.

Step 4: Copy Audience ID from Mailchimp account and paste it on "Audience Id" input

After entering your API key, you'll need to provide the Audience ID for the Mailchimp audience you want to add your new contacts to. The Audience ID is a unique identifier for each audience in your Mailchimp account.

To find your Audience ID, go to your Mailchimp account and click on the "Audiences" tab. Select the audience you want to use and click on the "Settings" dropdown menu. Choose "Audience name and defaults," and you'll find the Audience ID displayed in the "Audience ID" section.

Copy the Audience ID and return to the Nerdy Form editor. Paste the Audience ID into the "Audience Id" input field in the Mailchimp integration settings.

Step 5: Save the changes

With the API key and Audience ID entered, double-check your integration settings to ensure they're correct. Once you're satisfied, click the "Save" button at the top of the form editor to save your changes. This will apply the Mailchimp integration to your form, allowing you to start collecting new contacts from your form submissions.

Step 6: Check that when a form is submitted new contact is added to the audience