How to Create a Profitable Donation Form

Anton Chernikov, founder of Nerdy Form by Anton Chernikov  |  Updated: Mar 02, 2023

Welcome to the world of digital donations! In this blog post, we'll discuss how to create a profitable donation form that will help you maximize your fundraising efforts and provide donors with an easy and secure way to contribute.

Donation form

We'll cover the essential components of a successful donation form, from defining your goals and optimizing the design to leveraging automation and tracking performance. By utilizing the tips outlined in this blog post, you'll be on your way to creating an effective and profitable donation form.

Tell how the donation money will be used

When constructing a donation form, it is important to inform visitors about how their donations will be used. This is an essential part of making your donation form successful, as potential donors want to know that their contributions will be put to good use. Providing visitors with specific details about how their donations will be used can help to build trust and encourage them to donate. Additionally, informing visitors about how their donations will be used can also help to create a sense of urgency, as they will be more likely to donate if they know that their contribution is making a difference.

Collect only the necessary information

When creating a donation form, it is important to make sure that it does not collect any unnecessary or redundant information. Having too much information to fill out can be overwhelming and off-putting for potential donors. A donation form should contain only the essential fields required to process the donation, such as the donor's name, email address, and payment information. Additionally, if you are asking for additional information, such as their address or phone number, make sure that it is necessary for the transaction. Having too much information to fill out can be a deterrent for potential donors, so it is important to make sure that your donation form is concise and to the point.

Donation form with too many fields

However, this doesn't mean that you can't put any additional fields to your donation form. If you are looking to collect more information, such as the donor's address or phone number, it is important to make sure that it is necessary for the transaction. Adding more fields to your form can help you gain insight into who is donating and why, which can be helpful for tracking fundraising goals and performance. However, it is important to make sure that the form is not overly long or cumbersome, as this can discourage potential donors from completing the form.

Choose appropriate asking amounts

When constructing a donation form, it is important to research appropriate asking amounts. Depending on the type of organization you are fundraising for and the donor's ability to give, the amount of the donation can vary greatly. It is important to research the market and other organizations in your field to determine what is an appropriate asking amount.

Choose donation amount

Additionally, you should also consider offering different donation amounts, such as a one-time contribution or a recurring donation. This allows donors to choose the amount that works best for them, which can help to increase the total number of donations.

Importance of a Thank you page

In addition to constructing a successful donation form, it is also important to create a good thank you page. This page should be used to thank donors for their contributions and provide them with additional information about the organization. Additionally, a thank you page is a great opportunity to promote other ways for donors to get involved, such as volunteering or attending events. You can also include links to your social media accounts to keep donors engaged and build relationships with them. A good thank you page is an essential part of creating a successful donation form.

Using a payment processor

Stripe is a popular online payment processor that allows businesses to securely accept payments from customers. It is used by many ecommerce sites, as well as other companies that need to collect payments online. Stripe provides a simple, secure way to process payments and manage customer data. It also offers a range of features, such as fraud protection, invoicing, and recurring billing.

Nerdy Form utilizes Stripe for payment processing and does not store any payment data. By using Stripe, Nerdy Form is able to process payments securely and without the risk of storing sensitive customer information. This payment processing feature can also be useful for creating webinar registration forms.

Step-by-step instructions for creating a donation form with Nerdy Form

1. Create a Stripe account. 

2. Create a thank-you page and a page that will be shown in case a payment is failed. 

3. Create a new form in the Nerdy Form. 

Create donation form

4. Open the "Stripe" section on the Integration tab. 

Open Stripe settings

5. Follow a short guide on this page to add a secret key.

 Donation settings

6. Use the "Publish" tab to place the form on your website.

Publish the form


Creating a profitable donation form requires careful planning and an understanding of your fundraising goals. By utilizing the advice outlined in this blog post, you'll be able to construct a successful donation form that will not only help you reach your fundraising goals but also provide donors with a secure and easy way to contribute. Nerdy Form is a great form builder for creating donation forms, and it provides a range of features and tools that will help you create the perfect donation form.

Nerdy Form is the perfect tool for creating web forms of any type. For example, it's very useful for creating a job application form.

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