Google Forms vs Wufoo: A Detailed Comparison in 2023

Anton Chernikov, founder of Nerdy Form by Anton Chernikov  |  Updated: Aug 25, 2023

When it comes to choosing an online form builder, two popular options are Google Forms and Wufoo. Both platforms offer a unique set of features that cater to different needs. In this post, we will compare Google Forms and Wufoo, diving deep into their features, pricing, and usability to help you make an informed decision.

Google Forms templates

Google Forms Overview

We previously provided an in-depth look at Google Forms. Here's a quick recap of its advantages and disadvantages:

Google Forms, a product that's been on the market for several years and is backed by the tech giant Google, comes with its own set of advantages and disadvantages. When considering the benefits, the tool offers an intuitive user interface, ensuring even those without technical know-how can easily navigate its features. There's absolutely no limitation to the number of forms you can create. If you're looking to design a form with multiple steps or pages, Google Forms simplifies the process. A noteworthy benefit is its seamless integration with other Google services, providing a cohesive experience. What's more, you can enjoy all of its functionalities without spending a dime, as it's completely free to use. One of its compelling features is the ability to upload files without any charges, and on top of that, there's no cap on the number of form submissions you can receive.

However, it's not all sunshine and roses. Google Forms does have its share of limitations. For starters, while there is a file upload feature, it comes with strings attached. Users must be authenticated with Google to upload files. If you're planning to use the datepicker functionality, you might find it lacking in some essential features. Additionally, if you fancy popping up your forms on your website, Google Forms doesn't provide that option. A significant constraint is its limited third-party service integrations, which might be a deal-breaker for some. Customization enthusiasts might be a tad disappointed, as the design customization options are quite basic. To top it all off, if you're looking for round-the-clock support, you'll need to opt for a paid plan. Another thing to bear in mind is its limited versatility, especially if you're aiming to create more advanced forms.

On the other side of the spectrum, there's Wufoo. Having been in the market for an extended period, it's another reliable form builder released by a reputed company. Interestingly, the brains behind Wufoo are the same folks who developed Survey Monkey, a renowned tool for surveys. So, when choosing between these two formidable options, it all boils down to your specific needs and preferences.

While Google Forms is robust and available at no cost, it may not fully cater to businesses or projects in need of intricate functionalities and tailored customizations. Often, to bridge these gaps, Google Forms relies on third-party add-ons found in the Google Workspace Marketplace.

Add-ons on Google Workspace Marketplace

Wufoo Overview

Compared to Google Forms, Wufoo presents itself as a highly adaptable form builder meant to serve diverse requirements. Let's delve deeper into what it brings to the table:

Wufoo's Strengths:

  • Rich Template Selection: With an impressive library of over 400 templates, Wufoo ensures that users can effortlessly craft forms that align with their specific requirements.

  • Effortless Payment Integrations: Standing in contrast to Google Forms, Wufoo offers smooth integrations with well-known payment platforms like PayPal and Stripe.

  • Branding and Customization: Wufoo provides the tools for users to inject their branding essence and even tweak designs using CSS, ensuring their forms stand out.

  • Extensive Third-Party Integrations: Wufoo boasts compatibility with a plethora of third-party services, spanning from CRM systems to email marketing solutions.

  • File Collection Capability: Though this feature is reserved for the paid plans, it empowers users to gather files directly via their Wufoo forms.

  • Intuitive Conditional Logic: Much like Google Forms, Wufoo provides the means to institute rules that determine field visibility based on user input.

  • Insightful Analytics: With built-in analytics, users gain the upper hand in discerning their audience's behavior and preferences.

Potential Drawbacks of Wufoo:

  • Pricing: While there's a free tier available, Wufoo reserves many of its advanced tools for its paid subscribers. Costs commence at $19 per month, but users can avail a 25% markdown if they opt for annual billing.

  • File Upload Limitations: Those on the free plan will find themselves unable to utilize the file upload feature, which might deter those hesitant about springing for a paid subscription.

Wufoo pricing

Navigating User Interfaces: Google Forms vs. Wufoo

In our evaluation, Google Forms boasts a cleaner and more intuitive dashboard UI, making it an appealing choice for those used to Google's interface. Conversely, Wufoo seems to sport a more 'old school' aesthetic, a possible hint to its earlier development timeline. The advantage of Wufoo, however, is its consolidated nature. When you opt for Wufoo, you're essentially adapting to a single application's interface, eliminating the learning curve that comes with juggling multiple interfaces.Wufoo user interface


It's vital to understand the layered learning approach associated with Google Forms. While its primary UI is straightforward, as you start integrating add-ons to enhance its capabilities, you're introduced to a plethora of different user interfaces, each unique to its respective add-on. This means that to fully capitalize on Google Forms' potential, you're essentially signing up to acquaint yourself with multiple UIs, each with its own learning curve. This can sometimes make the process more intricate, especially for those who value a unified and consistent user experience.

Google Forms user interface

For projects where simplicity is key, such as crafting a basic form, Google Forms is undeniably the front-runner. Its inherent capabilities often suffice, negating the need for any supplementary add-ons.

Frequently Asked Questions (FAQ)

While Google Forms boasts a modern and intuitive dashboard, Wufoo's UI is more old school. However, the simplicity of Wufoo's all-in-one solution can be beneficial for those looking for a single system to master.

Google Forms by itself is free to use, and you can access its core functionalities without any cost. However, while some add-ons are free, others might come with a price tag. If you're considering accepting payments through Google Forms, this can be achieved using specific paid add-ons. For businesses or individuals who need enhanced support or want to increase their file upload storage, there are Google Workspace paid plans available.

Wufoo offers a free plan, but its more advanced features are behind paid plans. Prices start from $19 per month. However, if you pay annually, there's a 25% discount.

While Google Forms doesn't natively support payment gateway integrations, you can indeed accept payments by incorporating specific add-ons designed for this purpose. However, if you're looking for a direct and seamless integration with payment platforms like PayPal and Stripe, Wufoo might be a more straightforward choice.

Yes, Google Forms permits file uploads even in its free plan. However, users need to be signed into Google to use this feature.

Absolutely! Wufoo offers advanced design customization, allowing users to apply branding, use custom CSS, and create a unique look for their forms.

Wufoo boasts a wide range of third-party service integrations, including CRM tools, email marketing platforms, and other software. Google Forms lacks in this department, especially when it comes to marketing and payment platforms.

For Google Forms, you'll need to upgrade to a paid plan to access 24/7 online support. On the other hand, Wufoo provides varying levels of support based on the plan you're subscribed to.


Choosing between Google Forms and Wufoo hinges upon a clear understanding of your specific requirements:

At its core, Google Forms provides a straightforward, no-cost tool that's apt for individuals or businesses looking to gather rudimentary data or orchestrate uncomplicated surveys. While Google Forms may seem limited in its out-of-the-box functionalities, this gap can be bridged to a certain extent by integrating it with various add-ons. It's worth noting that while many of these add-ons are freely available, some come with a price tag. Consequently, even with the added expenses of these premium add-ons, Google Forms often turns out to be a cost-effective option for many.

Wufoo, on the contrary, serves as a comprehensive solution that caters to those in search of advanced features, payment gateways, integrations with third-party applications, and superior customization capabilities. Although Wufoo is likely to command a higher price point than Google Forms bolstered with add-ons, the inherent value lies in its all-encompassing nature. The platform provides a unified experience, eradicating the need to juggle between different tools or add-ons. Essentially, you're paying for the convenience and simplicity of having a well-rounded, all-in-one solution that can cater to intricate form-building needs without any additional hassles.

In conclusion, the key lies in meticulously evaluating your project's scope, budgetary allocations, and the kind of user experience you aim to deliver. While both platforms come with their set of advantages, your choice should reflect the one that resonates most closely with your objectives and constraints. It's always about finding the right fit.

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